https://www.blueoxdigital.com/blue-ox-blog daily 0.75 2026-03-03 https://www.blueoxdigital.com/blue-ox-blog/client-case-study-synergy monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/131a1fb9-2a56-4791-b9ca-61509def5073/20260220_1323_Image+Generation_remix_01khybh514f8g90hjttzs3awbk+%281%29.png Blog - Client Case Study - Synergy - PPC Success Story In May of 2024, Synergy Health Partners approached us, intending to get new patients for their Orthopedic Surgeons. They had previously used an agency, and then a freelance PPC person who was recommended to them as having a speciality in healthcare. Neither setup nor strategy took hold, and Synergy was still on the fence on whether or not online ads would be viable for their business. Up to this point, nearly all of their success was attributed to referral programs and B2B marketing promotions with other doctors and clinics. https://www.blueoxdigital.com/blue-ox-blog/tracking-tips-thursday-call-tracking monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/15272692-dfb2-4020-9448-c5aa7a82eec6/step1.png Blog - Tracking Tips Thursday - Call Tracking Step 1: Navigate inside of Google ads to the goals summary page and click “Create Conversion Action” https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/da495f07-c8f4-47db-9a93-369a2c739924/step2.png Blog - Tracking Tips Thursday - Call Tracking Step 2: (Depending on your Google Ads account this piece may look different) Select “Phone Calls” https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/efe4cd8a-2496-401a-9803-3f1fd5d917ac/step3.png Blog - Tracking Tips Thursday - Call Tracking Step 3: Select “Calls to a phone number on your website” https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/8279cd96-0222-4ead-bbc1-c7175d6cbb53/step4.png Blog - Tracking Tips Thursday - Call Tracking Step 4: Fill out the form with all the necessary information. (For phone calls I usually select one for “how many conversionions to count per click or interaction” because sometimes people will call multiple times.) https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/4e5c4986-b09f-40fa-bda8-d8787c2294e6/step41.png Blog - Tracking Tips Thursday - Call Tracking Make sure you copy the number off your website EXACTLY as it appears. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/1746725444416-UTICW0P5D6R77HAUA0TX/step5.png Blog - Tracking Tips Thursday - Call Tracking https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/1746725444521-Y30QWYGNK1UOS9XO63N2/step51.png Blog - Tracking Tips Thursday - Call Tracking https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/797c2e47-846a-4178-a578-6479e657bb5f/step6.png Blog - Tracking Tips Thursday - Call Tracking Step 6: Head to Google tag manager and create a new tag. Select “Google Ads” & then select “Google Ads calls from website” https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/2a3d34f2-1b1f-456d-abe2-5d26a92affa1/step8.png Blog - Tracking Tips Thursday - Call Tracking Step 8: Set up a page view trigger to fire on all pages https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/fc34627a-5c00-40f3-a08c-48c33b01bba8/step9.png Blog - Tracking Tips Thursday - Call Tracking Step 9: Save your trigger and tag and open up the preview (we are going to make sure the number swap is working). In the preview box enter your website URL followed by “#Google-Wcc-Debug” https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/85d059a7-f1ea-45d4-93a4-6442dc56be38/step10.png Blog - Tracking Tips Thursday - Call Tracking Step 10: As your website loads you should see a small box on the bottom left that says “Google AdWords” Website Call Conversions. Hit the “Force” button and you should see the following message if everything was set up correctly. https://www.blueoxdigital.com/blue-ox-blog/tracking-tips-thursday-everything-you-need-to-know-about-googles-g-tag monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/15272692-dfb2-4020-9448-c5aa7a82eec6/step1.png Blog - Tracking Tip Thursday - Call Tracking Step 1: Navigate inside of Google ads to the goals summary page and click “Create Conversion Action” https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/da495f07-c8f4-47db-9a93-369a2c739924/step2.png Blog - Tracking Tip Thursday - Call Tracking - Step 2: (Depending on your Google Ads account this piece may look different) Select “Phone Calls” https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/efe4cd8a-2496-401a-9803-3f1fd5d917ac/step3.png Blog - Tracking Tip Thursday - Call Tracking - Step 3: Select “Calls to a phone number on your website” https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/8279cd96-0222-4ead-bbc1-c7175d6cbb53/step4.png Blog - Tracking Tip Thursday - Call Tracking - Step 4: Fill out the form with all the necessary information. (For phone calls I usually select one for “how many conversionions to count per click or interaction” because sometimes people will call multiple times.) https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/969005b8-ce5a-496a-85db-e3c23d64b8bc/step4.png Blog - Tracking Tip Thursday - Call Tracking Make sure you copy the number off your website EXACTLY as it appears. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/797c2e47-846a-4178-a578-6479e657bb5f/step6.png Blog - Tracking Tip Thursday - Call Tracking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/2a3d34f2-1b1f-456d-abe2-5d26a92affa1/step8.png Blog - Tracking Tip Thursday - Call Tracking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/fc34627a-5c00-40f3-a08c-48c33b01bba8/step9.png Blog - Tracking Tip Thursday - Call Tracking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/85d059a7-f1ea-45d4-93a4-6442dc56be38/step10.png Blog - Tracking Tip Thursday - Call Tracking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blueoxdigital.com/blue-ox-blog/how-to-adding-ad-customizers monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/696a8c97-bf91-4e86-b005-ca39ac68ac2e/ad+custom+1.png Blog - How To: Adding Ad Customizers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/ffc6edae-b1bf-4509-a850-478887224df7/1.png Blog - How To: Adding Ad Customizers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/b4921620-4fdf-4f8d-ab2b-485c4decfe3f/2.png Blog - How To: Adding Ad Customizers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/caa0db77-0d6f-4830-a00c-b735a2acd850/3.png Blog - How To: Adding Ad Customizers https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/0644801b-85a8-4cee-b910-67dc66b9d5f2/4.png Blog - How To: Adding Ad Customizers https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/566ba67b-0e4a-4960-9b4b-06a9ca971510/5.png Blog - How To: Adding Ad Customizers https://www.blueoxdigital.com/blue-ox-blog/tracking-tips-thursday-mobile-only-events monthly 0.5 2025-07-17 https://www.blueoxdigital.com/blue-ox-blog/goal-tracking-with-napkin-math monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/d3778d9a-099b-4ff0-b9aa-5cce8b480b6e/1.png Blog - Goal Tracking with Napkin Math - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blueoxdigital.com/blue-ox-blog/giving-search-account-access-for-agencies monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/83415c1e-81df-46b1-9db9-f885be3c2cb5/Blog+first.png Blog - Giving Search Account Access for Agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/ebf321bd-26f4-471b-b514-6e3c271dcd68/Google+ads+access+1.png Blog - Giving Search Account Access for Agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/7031f7f3-758b-4819-922b-5920ddedbe5d/Google+ads+access+2.png Blog - Giving Search Account Access for Agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/63aba42e-0822-44b6-bb4c-5c76f8bc8db8/Google+ads+acces+3.png Blog - Giving Search Account Access for Agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/ba0b5a7b-a3cf-48e0-ab6f-8fb660bf60c6/Google+Ads+Access+4.png Blog - Giving Search Account Access for Agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/6dcf6c40-a1a5-4f5b-8a94-0f5ca5d949ef/Google+Access+6.png Blog - Giving Search Account Access for Agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/bc7d96bf-ffeb-4e0b-aaf8-0affd647159e/Bing+ads+access+1.png Blog - Giving Search Account Access for Agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/6c80471f-94a2-4cb4-82b0-1731ca0e2a5e/Bing+Ads+access+2.png Blog - Giving Search Account Access for Agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/850c5ecd-990b-420c-b1c4-3a0e27ea863d/Bing+ads+access+3.png Blog - Giving Search Account Access for Agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/d6838a87-9904-47ad-abc1-a3c6de5307de/Bing+ads+access+4.png Blog - Giving Search Account Access for Agencies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.blueoxdigital.com/blue-ox-blog/uploading-customer-lists-a-step-by-step-guide-on-how-to-upload-email-lists-into-google-ads-facebook-meta-and-linkedin monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/6b0a6c85-073d-49ec-9db6-788cc0685ee5/Blog+image+1+%281%29.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/3d3d3f43-f16a-4bc7-86cb-b20a68b73105/Blog+Image+2.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/f5bd54b9-8754-49a5-ac48-787c66c8ca22/Blog+Image+3.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/a07df8f8-f2a1-4d69-9577-e5886db4fa10/Blog+Image+4.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/c4bd8ac9-4608-46c9-92e2-0afeb96f8e8b/Blog+Image+5.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/66b3d8ae-a7a7-4fa0-ae7d-4298c309f4ed/Blog+Image+6.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/26c4a56f-4090-4562-81c4-786d3c82e51b/7.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/67b6b056-2fc5-4580-a79a-e7fee3569153/Blog+Image+8.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/e6723ae1-413e-4c50-b3f8-59828d58c661/Blog+Image+9.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/c6678539-08e7-4553-ae83-63874eccc043/10.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/ca35ae5d-5d9b-47ff-b5d2-15744676bccf/11.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/20eddce7-8036-445b-91ee-77758161a06a/12.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/80a198a6-5bcb-4004-adae-31879bab22c5/13.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/81276b27-8e1a-4ada-bae0-b0a9a24a4a50/14.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/231e9245-15cb-4d62-ba91-33fc37ad4a02/15.png Blog - Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/378272be-6d52-412e-a980-4a846f82d1af/17.png Blog - Uploading Customer Lists: A Step-by-Step 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