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    <loc>https://www.blueoxdigital.com/blue-ox-blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-25</lastmod>
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  <url>
    <loc>https://www.blueoxdigital.com/blue-ox-blog/google-product-category-tool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-12</lastmod>
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  <url>
    <loc>https://www.blueoxdigital.com/blue-ox-blog/ppc-goes-beyond-google</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-23</lastmod>
    <image:image>
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      <image:title>Blog - PPC Goes Beyond Google</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/1784829318833-IXBMZGJTX1LL5VYNHZSH/Screenshot+2026-07-17+at+2.22.54%E2%80%AFPM.png</image:loc>
      <image:title>Blog - PPC Goes Beyond Google</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/1784829611021-S0A7S5ARDO64LJ0NNUMY/Before+%2B+After+Website+Edits+%282%29.png</image:loc>
      <image:title>Blog - PPC Goes Beyond Google</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/1784829611027-BJ8TYDDHL9R5GDRQNQW3/Y_Y+Before+%2B+After+Website+Edits+%281%29.png</image:loc>
      <image:title>Blog - PPC Goes Beyond Google</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueoxdigital.com/blue-ox-blog/client-case-study-synergy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/131a1fb9-2a56-4791-b9ca-61509def5073/20260220_1323_Image+Generation_remix_01khybh514f8g90hjttzs3awbk+%281%29.png</image:loc>
      <image:title>Blog - Client Case Study - Synergy - PPC Success Story</image:title>
      <image:caption>In May of 2024, Synergy Health Partners approached us, intending to get new patients for their Orthopedic Surgeons. They had previously used an agency, and then a freelance PPC person who was recommended to them as having a speciality in healthcare. Neither setup nor strategy took hold, and Synergy was still on the fence on whether or not online ads would be viable for their business. Up to this point, nearly all of their success was attributed to referral programs and B2B marketing promotions with other doctors and clinics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/bd7fbb3a-2d6a-41cd-abc8-cec89c16bce5/synergy+blog+1.png</image:loc>
      <image:title>Blog - Client Case Study - Synergy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/315c86e0-a204-4555-ac9c-a784588f74d4/synergy+blog+2.png</image:loc>
      <image:title>Blog - Client Case Study - Synergy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/4455c907-df94-4a37-9046-93dc8201d84b/synergy+blog+3.png</image:loc>
      <image:title>Blog - Client Case Study - Synergy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/66d30d91-3162-40e7-813f-3bbe124f03d5/synergy+blog+4.png</image:loc>
      <image:title>Blog - Client Case Study - Synergy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueoxdigital.com/blue-ox-blog/tracking-tips-thursday-call-tracking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/4e5c4986-b09f-40fa-bda8-d8787c2294e6/step41.png</image:loc>
      <image:title>Blog - Tracking Tips Thursday - Call Tracking</image:title>
      <image:caption>Make sure you copy the number off your website EXACTLY as it appears.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/1746725444416-UTICW0P5D6R77HAUA0TX/step5.png</image:loc>
      <image:title>Blog - Tracking Tips Thursday - Call Tracking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/1746725444521-Y30QWYGNK1UOS9XO63N2/step51.png</image:loc>
      <image:title>Blog - Tracking Tips Thursday - Call Tracking</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueoxdigital.com/blue-ox-blog/tracking-tips-thursday-everything-you-need-to-know-about-googles-g-tag</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/4f599972-7e06-4ae8-811a-e77226087a76/Screenshot+2026-08-24+at+9.03.34%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Tracking Tip Thursday - Everything you need to know about the g-tag</image:title>
      <image:caption>First, head to your Google Ads account, select the tools from the left-hand navigation, and then select “Data Manager”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/54d182b3-ecda-4d88-8058-29f52f784b13/Screenshot+2026-08-24+at+9.05.24%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Tracking Tip Thursday - Everything you need to know about the g-tag</image:title>
      <image:caption>You should now see your Google Tag in the middle of the screen. Select “Manage”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/e8ebaee2-3f08-4828-9dc7-651bfed05163/Screenshot+2026-08-24+at+9.07.43%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Tracking Tip Thursday - Everything you need to know about the g-tag</image:title>
      <image:caption>After selecting manage, you will now see your ID below your ad account name. Copy that ID</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/0df4637b-f829-44c5-8b4d-29b50b43424e/Screenshot+2026-08-24+at+9.08.34%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Tracking Tip Thursday - Everything you need to know about the g-tag</image:title>
      <image:caption>Now head to Google Tag Manager (GTM). Select “Tags” from the left-hand navigation and then click the “New” button at the top right of the page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/639ddebd-07eb-40c0-97b2-2beb5eabf535/Screenshot+2026-08-24+at+9.10.08%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Tracking Tip Thursday - Everything you need to know about the g-tag</image:title>
      <image:caption>Make sure you copy the number off your website EXACTLY as it appears.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/8ce95968-f242-439a-b7c5-9e7f5a52da5b/Screenshot+2026-08-24+at+9.11.34%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Tracking Tip Thursday - Everything you need to know about the g-tag - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/4991ea0c-2d9e-4816-b137-45888f039822/Screenshot+2026-08-24+at+9.12.57%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Tracking Tip Thursday - Everything you need to know about the g-tag - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/0a841d28-eff1-4067-a140-55381fe7abb3/Screenshot+2026-08-24+at+9.13.49%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Tracking Tip Thursday - Everything you need to know about the g-tag - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/1f07f577-0bd7-46b2-9067-58374769b704/Screenshot+2026-08-24+at+9.14.48%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Tracking Tip Thursday - Everything you need to know about the g-tag - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/fbf6cb59-48dc-4f6e-9a83-3f17288c4ba3/Screenshot+2026-08-24+at+9.17.47%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Tracking Tip Thursday - Everything you need to know about the g-tag</image:title>
      <image:caption>Your measurement ID is your g-tag ID (I am not sure why they don’t call it that in GA4). So you can click the copy sign to the right of the ID starting with G- and then follow the steps above to either add it through GTM or hardcode onto your site.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueoxdigital.com/blue-ox-blog/how-to-adding-ad-customizers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/696a8c97-bf91-4e86-b005-ca39ac68ac2e/ad+custom+1.png</image:loc>
      <image:title>Blog - How To: Adding Ad Customizers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/ffc6edae-b1bf-4509-a850-478887224df7/1.png</image:loc>
      <image:title>Blog - How To: Adding Ad Customizers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/b4921620-4fdf-4f8d-ab2b-485c4decfe3f/2.png</image:loc>
      <image:title>Blog - How To: Adding Ad Customizers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/caa0db77-0d6f-4830-a00c-b735a2acd850/3.png</image:loc>
      <image:title>Blog - How To: Adding Ad Customizers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/0644801b-85a8-4cee-b910-67dc66b9d5f2/4.png</image:loc>
      <image:title>Blog - How To: Adding Ad Customizers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/566ba67b-0e4a-4960-9b4b-06a9ca971510/5.png</image:loc>
      <image:title>Blog - How To: Adding Ad Customizers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueoxdigital.com/blue-ox-blog/tracking-tips-thursday-mobile-only-events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
  </url>
  <url>
    <loc>https://www.blueoxdigital.com/blue-ox-blog/goal-tracking-with-napkin-math</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/d3778d9a-099b-4ff0-b9aa-5cce8b480b6e/1.png</image:loc>
      <image:title>Blog - Goal Tracking with Napkin Math - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueoxdigital.com/blue-ox-blog/giving-search-account-access-for-agencies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/83415c1e-81df-46b1-9db9-f885be3c2cb5/Blog+first.png</image:loc>
      <image:title>Blog - Giving Search Account Access for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/ebf321bd-26f4-471b-b514-6e3c271dcd68/Google+ads+access+1.png</image:loc>
      <image:title>Blog - Giving Search Account Access for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/7031f7f3-758b-4819-922b-5920ddedbe5d/Google+ads+access+2.png</image:loc>
      <image:title>Blog - Giving Search Account Access for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/63aba42e-0822-44b6-bb4c-5c76f8bc8db8/Google+ads+acces+3.png</image:loc>
      <image:title>Blog - Giving Search Account Access for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/ba0b5a7b-a3cf-48e0-ab6f-8fb660bf60c6/Google+Ads+Access+4.png</image:loc>
      <image:title>Blog - Giving Search Account Access for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/6dcf6c40-a1a5-4f5b-8a94-0f5ca5d949ef/Google+Access+6.png</image:loc>
      <image:title>Blog - Giving Search Account Access for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/bc7d96bf-ffeb-4e0b-aaf8-0affd647159e/Bing+ads+access+1.png</image:loc>
      <image:title>Blog - Giving Search Account Access for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/6c80471f-94a2-4cb4-82b0-1731ca0e2a5e/Bing+Ads+access+2.png</image:loc>
      <image:title>Blog - Giving Search Account Access for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/850c5ecd-990b-420c-b1c4-3a0e27ea863d/Bing+ads+access+3.png</image:loc>
      <image:title>Blog - Giving Search Account Access for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/d6838a87-9904-47ad-abc1-a3c6de5307de/Bing+ads+access+4.png</image:loc>
      <image:title>Blog - Giving Search Account Access for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueoxdigital.com/blue-ox-blog/uploading-customer-lists-a-step-by-step-guide-on-how-to-upload-email-lists-into-google-ads-facebook-meta-and-linkedin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/3d3d3f43-f16a-4bc7-86cb-b20a68b73105/Blog+Image+2.png</image:loc>
      <image:title>Blog - How to Upload Customer Email Lists into Google Ads, Meta Ads Manager, and LinkedIn Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/f5bd54b9-8754-49a5-ac48-787c66c8ca22/Blog+Image+3.png</image:loc>
      <image:title>Blog - How to Upload Customer Email Lists into Google Ads, Meta Ads Manager, and LinkedIn Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/c28e623a-0afc-4933-b7d2-c2d23e608fd2/Screenshot+2026-08-17+at+4.11.17%E2%80%AFPM.png</image:loc>
      <image:title>Blog - How to Upload Customer Email Lists into Google Ads, Meta Ads Manager, and LinkedIn Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/c4bd8ac9-4608-46c9-92e2-0afeb96f8e8b/Blog+Image+5.png</image:loc>
      <image:title>Blog - How to Upload Customer Email Lists into Google Ads, Meta Ads Manager, and LinkedIn Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/66b3d8ae-a7a7-4fa0-ae7d-4298c309f4ed/Blog+Image+6.png</image:loc>
      <image:title>Blog - How to Upload Customer Email Lists into Google Ads, Meta Ads Manager, and LinkedIn Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67e46bc02a22654ad68dbb70/26c4a56f-4090-4562-81c4-786d3c82e51b/7.png</image:loc>
      <image:title>Blog - How to Upload Customer Email Lists into Google Ads, Meta Ads Manager, and LinkedIn Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Jeremiah Prummer from knocommerce has recently put together a 2023 e-commerce report and in it, it shows that only 34% of revenue came from people who said they discovered a brand and bought from that brand in less than 7 days.</image:caption>
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    <lastmod>2025-07-17</lastmod>
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