Our eCommerce PPC Philosophy
Our philosophy to eCommerce Pay-Per-Click strategies is "it depends". We like to get to know our clients and their business goals to come up with a custom strategy that helps achieve these goals.
Other PPC agencies may be focused on one metric or goal when it comes to your eCommerce campaigns, and that could be in conflict with your business goals. For instance, if your business is focusing on aggressive growth for the year but your agency is focused on a high return on advertising spend (an efficiency metric), your goals will be working against each other. That is why we believe it is important to learn your business goals first before settling on a paid advertising strategy.
That being said, one strategy we would never consider is automating all of your Google Ads shopping campaigns. Although "smart" campaigns can be helpful when used sparingly and in compliment to normal shopping campaigns, we will not use "smart" campaigns exclusively in any account.
"Shaun, Rachel, and the Blue Ox team are fantastic and easy to work with! We have worked with many PPC teams over the years, and they are, by far, the best. We do not have a huge budget compared to some companies, and they make every penny count with how they structure and track our account. They also have great ideas to help us meet our financial goals. We highly recommend them to anyone looking to increase their revenue and PPC audience."
Laurel Vernazza - The Plan Collection
Service’s Offered
Google Shopping Ads Management
Feed-based campaigns built for product visibility and ROAS.
Performance Max Campaigns
Full-funnel eCommerce ads leveraging Google AI.
Meta Ads for eCommerce
Catalog ads, dynamic retargeting, and prospecting on Facebook & Instagram.
YouTube Ads for Product Discovery
Video campaigns that drive awareness and conversions.
Product Feed Setup & Optimization
Clean data feeds for Google Merchant Center.
eCommerce Retargeting Campaigns
Recover abandoned carts and upsell existing customers.