Tracking Tips Thursday - Everything You Need to Know About Google's G-tag
What is Google's g-tag? Do you need to install it on your site? And if so, how can you do it?
How To: Adding Ad Customizers
In your responsive search ads, you can add ‘dynamic’ content into both your headlines and descriptions based on your choice of criteria using ad customizers. You can integrate different elements such as price, inventory, and more into your ads without having to lift a finger.
Tracking Tips Thursday - Mobile Only Events
We show users how they can use Google Tag Manager (GTM) to track mobile only clicks or button clicks on their site as events and conversions in Google Analytics 4 (GA4).
Goal Tracking with Napkin Math
How can lead generation businesses get a leg up when it comes to digital marketing and specifically for google search campaigns?
Giving Search Account Access for Agencies
If you own a small business, more than likely you have been asked to share access to your ad accounts with prospective agencies for an audit or with an agency you have hired to manage your accounts. Below we have put together a helpful walk-through…
Uploading Customer Lists: A Step-by-Step Guide on How to Upload Email Lists into Google Ads, Facebook (META), and LinkedIn
We realized early on, having clients in Europe, that data privacy concerns would likely never cease and would only grow. When GDPR (General Data Protection Regulation) took effect in 2016, we quickly had to decide how to handle the customer data that clients would send us to utilize in PPC campaigns.
How to Optimize Paid Ads for eCommerce with Long Sales Cycle
Optimizing Google Ads accounts for eCommerce can be easier than lead generation because the data you get can be more concrete, and you can get that concrete data quicker. Depending on the eCommerce industry…
Tracking Tips Thursday - Event Tracking
We show users how they can use Google Tag Manager (GTM) to track link clicks or button clicks on their site as events and conversions in Google Analytics 4 (GA4).
The Pitfalls of Everyone's Favorite eComm KPI: ROAS
The most common metric used in eCommerce advertising is Return on Ad Spend (ROAS), but have you ever stopped to think if this is the correct metric to evaluate your digital marketing spend.
5 Stages of Dealing With a Lead Gen Client
Lead generation can be a tough business in the PPC realm. It is not as simple to show value to the client. These 5 steps assure you are driving the highest quality leads for your business.
GOOGLE PRODUCT CATEGORY TOOL
Optimizing or creating your own Google Shopping Feed? Looking for a quicker way to find the best, most relevant Google Product Category for your products?