Google Ads Management Services
Google Ads is a powerful tool for businesses looking to get their online advertising in front of potential customers at every stage of the customer journey. However, that’s only true when the platform is utilized correctly.
With a plethora of campaign types, targeting options, and features, it can be easy to get lost and waste precious advertising dollars if you're not careful. That’s where Google Ads management experts like us come in. We’re here to help ensure your ads are getting in front of the right people at the right time while making the most of your PPC budget.
We work with businesses of all sizes to build custom Google Ads campaigns that fit within their digital marketing strategy. Whether you’re focused on eCommerce sales or lead generation, we use a mix of campaigns to reach your customers and support your business goals.
Google Ads Campaign Types We Manage
Google Search Ads
Reach high-intent users based on their search queries with keyword and audience targeting
Google Shopping Ads
Target customers across Facebook and Instagram with ad campaigns built for every stage of the funnel, from generating awareness to converting leads.
Performance Max (PMax)
AI-driven, goal-focused campaigns built to capture lower funnel demand and drive conversions on your website
Video Campaigns
YouTube video campaigns designed to connect with audiences at every stage of the customer journey
Demand Gen
Visually engaging campaigns built with automation and shown across Google’s Display Network, YouTube, Discover, and Gmail to increase brand awareness
What's Included in Our Google Ads Services
From account setup to routine campaign optimization, we utilize the tools and features Google Ads offers advertisers to build, manage, and improve your paid ad performance.
Account Setup
Looking to get started with Google Ads? We can help walk you through account set up to get you ready to start serving ads.
Keyword research
We identify relevant, high-intent keywords so users searching for your business’s offerings can find your ads while minimizing low-quality searches that can waste ad spend.
Campaign Strategy
We’ll make sure the correct campaign types are being used based on your specific Google advertising goals.
Compelling ad copy
We create eye-catching headlines and descriptions to promote the most crucial information and drive quality traffic to your website.
Routine campaign optimization
No setting and forgetting. We keep a close eye on your account to make sure things are running smoothly, identify growth opportunities, and implement necessary changes.
Conversion Tracking
We’ll ensure key actions on your website are tracked and attributed correctly for reporting and informed decision making.
Meaningful testing
We create and implement A/B tests to trial new ideas and strategies.
Landing Page Recommendations
While we’re not specialized in web development, we’ll help you identify potential problems and generate ideas to optimize your website and improve the experience after someone clicks an ad.
Budget and Bid Management
We make sure your advertising budget, no matter the size, is used efficiently and that you don’t spend more than you planned.
Monthly Reporting and Analysis
Receive a monthly report with data directly from your Google Ads account with wins, losses, and potential growth opportunities.
The Blue Ox Difference
At Blue Ox, we’re a small, tight-knit team working together from our Denver, Colorado office. There’s no outsourcing or passing your account from team to team. You’ll work directly with experienced PPC professionals who know your business and stay invested in its success.
We understand that every business is unique, with specific objectives, strategies, and strengths. There is no one size fits all strategy when it comes to paid search marketing, so we work with you to find the best approach to Google Ads management based on your specific goals.
With decades of experience, we know the ins and outs of Google Ads and the best tools to utilize for each campaign type. Along with consistent optimization, we keep a close eye on all Google Ads accounts to make sure things are running properly and continuously look for areas to improve and test in order to expand results.
Want to work with experts in Google Ads management services? Contact us today to set up an intro call and receive a free PPC account audit. We’ll review your current strategies and share ways to improve your ad performance.
FAQs
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Google Ads management services include account setup (if needed), conversion tracking setup, keyword research, ad copy writing, budget and bid management and routine account optimizations. You’ll also receive a monthly report of your ads performance with wins, areas for improvement and potential growth opportunities.
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We don’t charge based on ad spend. You pay for the work, not your budget size. Our Google Ads management services start at $2,000/month.
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Google Search Ads use keywords to match to user search queries and show your ads in the Google search engine results page. Performance Max campaigns do not use keywords. Instead, advertisers provide search themes and audience targeting signals, which give Google’s algorithm data on the best users to serve ads to. Performance Max campaigns also utilize all of Google’s advertising inventory (Display, Shopping, Video, Gmail, etc.) rather than just Search.
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After getting Google’s tracking pixel coded onto your website, either we or your dev team can create conversion actions through Google Tag Manager to track when users take key actions on your website. These conversion actions, along with more general data such as impressions, clicks and spend, are readily available in Google Ads and inform us which campaigns, ads and keywords are driving the highest quality traffic to your site and generating the most value.
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Yes! Google Ads can be extremely effective for small businesses if used correctly! With a wide variety of campaign types, there are great tools for generating demand for your business through top of funnel awareness campaigns and capturing that demand when users are ready to buy. With no minimum ad spend requirements, Google Ads can be a great way for small businesses to grow!