Paid Social Media Ads Management
Reach the right audiences and drive meaningful results with customized paid social ads built around your business’s unique goals. We can manage campaigns across Facebook, Instagram, LinkedIn, TikTok, Reddit, YouTube, and Pinterest with services that include setup, strategy, audience targeting, ongoing optimization, and performance tracking.
Social Platforms We Work With
Social media advertising that makes scrollers stop in their tracks.
We provide paid social services across a range of platforms to help businesses connect with the right audience segments. Explore the channels we currently support:
LinkedIn Advertising
Reach decision-makers and professionals with highly targeted B2B campaigns. With lead ads, messaging ads, sponsored content and more, we’ll help you generate leads directly on the platform while driving qualified users to your website.
Meta Ads
Target customers across Facebook and Instagram with ad campaigns built for every stage of the funnel, from generating awareness to converting leads.
TikTok
Put your brand in front of a highly engaged audience with creative-first campaigns designed to fit right into the platform while increasing brand awareness, traffic, conversions, and revenue.
Connect with niche communities based on their interests and conversations. Reddit can be an effective way to reach audiences around specific industries, products, and topics.
Reach users while they’re actively discovering, researching, and planning. We use targeted campaigns to promote your products or services to audiences with strong purchase intent.
YouTube
Use video ads to get in front of users while they’re watching, learning, or searching for solutions. YouTube works well for massive brand reach, yet campaigns can be built precise enough to reach engaged, high-intent audiences.
What Our Paid Social Advertising Services Include
Campaign strategy
A custom campaign strategy tailored to your business goals. We know every business is different; that's why we build a social media strategy around what will work for you.
Ad creative strategy & testing
Creative is key to successful social media advertising. We provide guidance on creative best practices and test different images, videos, ad copy, and formats to identify what performs best.
Account setup & management
From initial account setup to ongoing management, our team of paid social experts will make sure your advertising campaigns and platforms are configured and ready to perform.
Campaign optimization
We continuously monitor campaign performance and make ongoing adjustments to budgets, bid strategy, creative, placements, and other campaign variables to improve results.
Conversion tracking
We ensure tracking is properly configured to accurately measure results and key actions, giving us the data needed to understand performance and make informed decisions.
Audience research & targeting
We conduct in-depth audience research, then use detailed demographic, interest-based, and platform-specific targeting tools to put ads in front of the right people at the right time.
Retargeting
Reengage users who have already interacted with your website, ads, or brand. We build remarketing campaigns designed to bring back potential consumers and push them toward conversions.
Reporting
Receive monthly reports on campaign performance, leads, conversions, cost per acquisition, and return on ad spend (ROAS), along with growth opportunities and overall strategy ideas.
Why Blue Ox Digital?
At Blue Ox Digital, we know all businesses have different goals, challenges, and opportunities. That’s why we build customized strategies around your business, not cookie-cutter campaigns.
Our entire team works from our office in Denver, Colorado. No outsourcing, ever. With a small, tight-knit team, every client gets direct attention from experienced, senior-level professionals who are invested in your success.
We combine data-driven insights with creative thinking to develop paid social advertising strategies designed specifically for your business. And with monthly reporting tailored to the metrics that matter most to your business, you’ll always know how your campaigns are performing and where we see opportunities to grow.
Ready to take your Paid Social to the next level? Fill out a contact form to set up an introductory call and receive a free PPC account audit where we’ll identify growth opportunities for your business!
FAQs
-
Paid Social Advertising is a digital marketing strategy where businesses pay to display ads on social media platforms (Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, etc).
-
Meta, LinkedIn, TikTok, Reddit, Pinterest, YouTube
-
We don’t charge based on ad spend. You pay for the work, not your budget size. Our paid social media management services start at $2,000/month.
-
Yes! Utilizing the platforms' targeting options, lookalike audiences, remarketing capabilities, and on-platform forms, social media is a great place for service-based businesses to advertise.
-
Yes! The visual shopping experience available directly within a user's feed, in app checkout allowing for quick easy impulse buying, and dynamic retargeting makes paid social a powerful channel for generating eCommerce revenue.
-
We build a fully customized report that shows key metrics of your campaign performance. Your business goals will help us define your key metrics.