Shaun Elley

Founder/President

PPC Experience: 14+ Years

Shaun Elley is the founder and president of Blue Ox Digital, a Denver-based PPC agency specializing in eCommerce and value-based lead generation. Shaun has been in the digital marketing industry for over 14 years in both in-house and agency roles and has been working on eCommerce clients from the agency side since 2015. He has witnessed the rise and fall of smart shopping, the emergence of PMAX, and the diminishing effectiveness of traditional display campaigns. 

Awards, Certifications, and Starting Blue Ox Digital

PPC Certifications:

• Google Display

• Google Search

• Google Analytics

In 2020, Shaun left his role at a well-known digital marketing agency to start Blue Ox Digital. He is certified in all facets of Google Ads and Analytics and is the main team member when it comes to setting up tracking and work flows using platforms like Google Tag Manager, Zapier, & HubSpot.

Over the years, his case studies have been finalists for Google Premier Partners Awards for growing businesses and a finalist for Small Agency of the Year from Search Engine Land. Shaun was also listed as a Top 50 Most Influential PPCer by Marketing O’Clock in 2023

Paid Ad Platform & Industry Experience

Shaun has worked in about every paid advertising platform imaginable, including:

• Google Ads

• Microsoft Ads

• LinkedIn, Reddit

• Meta

• Quora

• ChatGPT

No matter the platform, his is always working to provide value and to help his clients meet their overarching business goals.

He also has worked across a very wide range of industries and business segments - a small sample include: custom furniture, events, healthcare (clinics and supplies), urns, light fixtures, plumbing, lawyers, car/heavy machinery dealerships.

Outside of Work

Shaun was born and raised in Windsor, Colorado and went to college at CU Boulder, where he was in the very first digital marketing class offered and immediately knew this was where he wanted to direct his career. After graduating from CU he eventually settled in the beautiful city of Denver and started in the PPC world. When not at the office dominating the ping-pong table, Shaun enjoys the Colorado outdoors and slowly working down what seems to be a never-ending project list at his house (recently converted a portion of his garage into an at home dive bar).